Participating in a trade show or an exhibition has become essential in this era of increasing competition. This ensures that the brand doesn’t lose an opportunity to be in the limelight. However, when hundreds under one roof have the same objective, standing out becomes difficult and can misfire also if not planned well. Participation, therefore, needs thorough consideration of various aspects involved before one takes up such a mighty task on one’s shoulders. As an exhibition stall designer in Mumbai, We at Focus Design, with our decades of experience install development; have formulated some crucial aspects that are non-negotiable when it comes to the branding of a stall.

1. Choosing the Right Location –

When it comes to real estate, location is what matters. And a layout of an exhibition is no different. The right position in the trade show can provide you with the most visibility and in turn, better footfall and good recall value. Although, choosing the right stall is not as easy as it sounds. The best size, the best position, watching out for the best-placed electricity plug-ins, the walkways; there are many aspects that require consideration before booking the slot. The best way to make the most of the opportunity is to enlist the help of a professional ‘before’ you book the stall. The right exhibition stall designer in Mumbai will help you make the right choice and ensure that the objective of the participation is fulfilled.

2. A Thorough Study of the Logistics Involved –

After choosing the right stall, the next step is to thoroughly understand the logistics involved. Just like the production of various elements of the stall, its assembly at the venue, shipping, additional costs, legal requirements, shipping of the products etc. are also important. Here also, working closely with an experience exhibition stall designer in Mumbai helps in foreseeing the requirements. You come to know the possible snags.

3. Focusing On the Branding Objective –

The objective of participation in the fair/trade show may vary from brand to brand. Generating brand awareness, increasing the sales of a product and introducing a new product or a service are some of the common reasons behind it. Being aware of the objective will mean that right from the beginning, steps could be made to ensure its fulfillment. We, at Focus Design, a creative exhibition stall designer in Mumbai understand the branding objectives and recommend brands to dig into their purpose and take steps accordingly.

4. The Right Stall Aesthetics –

The stall doesn’t only need to be beautiful. It needs to be right. It needs to correspond to what the brand stands for and what the brand wants to project. This entails thinking it thoroughly before briefing the agency that will design and erect the stall for you. It is also important to work closely with the hired exhibition stall designer in Mumbai. This keeps you aware of the progress of the project.

5. The Right User Experience –

Just as the exhibition stall design, the experience you want to provide the attendees also needs to be thoroughly thought. The design of the stall, its erection and the people who are supposed to manage the stall; everything needs to synchronize to bring this together. With our experience as an exhibition stall designer in Mumbai, we have observed that the impression your stall leaves on the audience is as important as your brand itself.

6. Baking the Plan B –

You may or may not need it. But you absolutely should have it. For every step and every aspect, you need to plan the things twice.  Contingencies can occur in any form, right from floor mishaps to change in the stall positioning. An expert exhibition stall designer in Mumbai will always recommend you a well-planned approach can help supersede it all.

7. Safety Is Inevitable –

It is of paramount importance to be aware of and to adhere to the safety guidelines prescribed by the exhibition organizers and by the government of a particular country. This means understanding them before the planning starts to ensure that no steps need to be re-walked. Even trivial mishaps can tarnish your brand forever.

8. Adhering to the Timeline –

The amount of time in hand will dictate the time allotted to planning, designing, erecting and assembling the stall, procuring any products that will be required and the training that needs to be provided to the people who will man the stall. Hence, adhering to a strict timeline is essential. This is important for both – the brand as well as the exhibition stall design company.

The list of these considerations might feel daunting to some but one needs to understand that a thorough home-work will mean spending less time on the actual execution of the plan. Also, seeking the help of a professional exhibition stall designer in Mumbai is important. Exhibition stall fabrication experts would guide you through the process will help. The exhibition stall design company you hire should have the experience to handle unforeseen contingencies will ensure that your participation is most rewarding.