The exhibition stall design and management sector in India is highly unorganized. This scenario presents a number of problems for everybody involved. However, a few simple lessons from the international practices of exhibition stall design and management would go long way in changing the scenario for the better. Here’s the list of some of these learning, painfully attained through our international participation as an exhibition stall design company –

1. Appointing good hosts/hostesses:

A host/hostess at the exhibition stall is the brand ambassador. Unfortunately, organizations appoint them only on the basis of their personalities and fluency in certain languages. However, the job at an exhibition booth demands an in-depth understanding of the various aspects of the organization. Also, understanding each visitor and the business they can provide is important. This would ensure that the right client is pushed up the chain of interaction.

2. Venue Management:

The management of a venue is another aspect that an Indian exhibition stall design and an exhibition stall fabrication company should carefully consider. Understanding aspects like the venue, leveraging the stall position accordingly and keeping the layout comfortable for the audience to get conveniently filtered to the stall is what the Indian exhibitors and an exhibition stall design company need to learn.

3. Hiring professional for each task:

India is both famous and infamous for its jugadu working methods. This practice is ok when there is a constraint of means and the endeavors are small. However, this should not be a standard method of working for professionals. It is important to hire experts for separate tasks instead for letting one person/team undertake multiple responsibilities. This not only ensures a better quality of work, but it also translates better in terms of overall functionality and experience when it comes to erecting stalls in an exhibition. This will instill a systematic working methodology and quality in exhibition stall design and fabrication company.

4. Respect for safety measures:

Every country has its own legal guidelines for safety measures. However, in India, exhibition stall design and fabrication companies don’t enforce or follow these essential rules. Because of this, there is a growing disregard of the safety guidelines and exhibition organizations as well as exhibition stall design and fabrication companies start taking liberties that may ultimately cause loss of life as well as property.

5. Setting and subsequently achieving the objective of participation:

The purpose of participation in an exhibition or a trade show could be the launch of a new product/service, creating brand awareness or increasing sales amongst others. However, many times, the objective of this participation is not clear. Understanding it will help the participant organize parallel activities that synchronize appropriately. This goes a long way in ensuring the success of the endeavor for the organization and the exhibition stall design company working on the project.

Constant evolution and learning about exhibition stall design and management are as important for an organization as it is for an individual. And when there is such a vast range of learning available throughout the globe, we wonder why such organizations and exhibition stall design companies hold themselves back.